"Just imagine what it costs to hire a communications expert!"
"Better imagine what it costs NOT to hire one!"
Communication is among the milestones of the development of a civilization. And it's one of those disciplines that everyone likes to believe they master. And yet, there are more potential pitfalls than most of us realize. Add a global context and cultural differences to the mix, and you probably realize that you'll be much better served by having an expert handle your communication needs. Your investment brings tangible return in terms of increased sales and revenues, and intangible ones by way of leadership and brand recognition.